Collection 01
Verdantique
Lush botanical patterns inspired by Victorian conservatories
From £185/roll
Bespoke Wallpapers Since 1987
Walls That TellRemarkable Stories
Curated collections of exquisite wallpapers, meticulously crafted for the most discerning interiors across London and beyond.
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Our Collections
Curated for Distinction
Each collection is thoughtfully assembled to transform ordinary walls into extraordinary statements. Discover patterns that resonate with your vision.
Collection 02
Aurelian Deco
Art deco geometrics with lustrous metallic gold finishes
From £245/roll
Collection 03
Calacatta Luxe
Sophisticated marble veining for refined contemporary spaces
From £165/roll
Collection 04
Rosebourne
Romantic oversized florals in rich, dramatic palettes
From £295/roll
Pattern Gallery
Visual Inspiration
Immerse yourself in our curated selection of patterns. Each design is a testament to artisanal craftsmanship.
Featured Selections
Distinguished Favourites
Verdantique
Thornberry Damask
£215 per roll
Aurelian Deco
Kensington Gold
£285 per roll
Rosebourne
Stratford Bloom
£325 per roll
Our Heritage
Crafting BeautySince 1987
For over three decades, Primefrag has been the destination for discerning homeowners and interior designers seeking extraordinary wall coverings. Our showroom in London's Bloomsbury district showcases the finest wallpapers from across Europe.
We believe that walls are not merely boundaries, but canvases awaiting transformation. Every pattern we curate tells a story, every texture evokes emotion.
Artisan Crafted
Each wallpaper is produced using traditional techniques combined with modern precision.
Sustainable Materials
We source responsibly, using FSC-certified papers and water-based inks.
Bespoke Services
Our design consultants create custom patterns tailored to your vision.
Get In Touch
Visit OurShowroom
We invite you to experience our collections in person. Our knowledgeable consultants are ready to guide you through our curated selections.
Address
2-6 Southampton Row
London WC1B 4AA
Hours
Monday – Saturday: 10am – 6pm
Sunday: By Appointment